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Viral Marketing

"It was great to be a part of a creative team with a burning passion to save the earth. The success of the Cameron Diaz campaign was evidence of that desire."

Peter Horton , Activist and Actor
Producer, Director, Writer "Gray's Anatomy"

Peter Horton
 



Cameron Diaz
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Campaign: Imagine
Starring: Cameron Diaz
Client: The Natural Resources Defense Council

Using cutting edge, realtime, 3-d animation, an interactive Cameron dropped in on the world's largest file sharing sites. This viral Internet campaign garnered hundreds of thousands of signatures to oppose drilling in the Arctic National Wildlife Refuge. The campaign also increased the mailing list of the Natural Resources Defense Council by over a 500,000.